Small business owners face myriad challenges: startup costs, building and retaining a customer base, fluctuations in the market which don’t rock larger corporate boats. While some small business models are built with corporate social responsibility (CSR) in mind, not every one considers CSR a priority.
A recent Fox|Small Business article by Liza Porteus Viana indicates that making CSR a visible part of daily business might be more important than one might think:
While engaging in CSR may not be a top priority for many companies, particularly small ones, research shows that businesses may receive external benefits from engaging in social good – such as increased purchasing behavior, higher customer satisfaction and higher employee retention, among others.
The article goes on to focus on the importance of corporate social responsibility from a hiring perspective. Viana suggests that both current and potential employees view a company in a better light when the company displays a commitment to improving its community though chariible giving and good works. Stronger team morale means a stronger business.
How can a small business owner make a start towards charitable giving in their community? It can be as simple as placing aniGivefirst.com buton on their website. Partnering with iGivefirst is a easy, visible way to connect your growing enterprise with local charities.
Imagine the possibilities for your business and its impact on local charitible organizations. And it all starts with a button on a web site.
- April 5th, 2012
- Sharif
- Blog
- 0 Comments
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