Online giving has grown in 2011 to $138 million from the previous year for all 1.6 million donations processed by Network for Good for over 40,000 charities, according to an article in Philanthropy Journal dated April 24, 2012.
Dollars given through charity websites grew 10 percent and accounted for 65 percent of all donations in 2011.
Donations through charities’ branded donation pages, or those that are integrated with the charity’s own website, grew 11 percent, with the average size of those gifts growing 4 percent to $128. Philanthropy Journal stated that a typical charity with a branded donation page received five times more donations and raised nearly $15,000 more on average than a typical charity with a generic donation page.
And social giving, or giving through social networks that enable donors to give to many charities and often to fundraise among friends and family, also increased.
According to NTEN.org, the average gift size for online giving is $61 and recent studies show social giving grew 27 percent to $51.
In an article on Online Fundraising dated March 23, 2012, key 2011 online giving trends were noted as –
- Online giving up 13% year-over-year
- 54% of the organizations experienced results at or above this growth rate.
- 34.8% of online giving happened in October, November, and December of 2011.
- 87% of organizations had at least one online gift of $1,000+.
iGivefirst provides the opportunity for secure online giving to trustworthy nonprofits. In addition, for donors, igivefirst keeps track of all donations, provides tax receipts and allows donors to learn about innovative charities. Please contact us at http://www.igivefirst.com to talk with us about how we can help you with online giving.